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We offer a full range of market research, analytics & support solutions. We not only conduct wide-ranging data collection activities, but also partner with clients in design of research instruments, sampling and analysis frameworks.
At Primary Research, we put the emphasis on finding solutions to marketing problems without being tied to a All about so particular technique or methodology.
By far the most widely used method for collecting data is through secondary data collection, commonly called secondary research.
Qualitative market research is an effective research tool that market research agencies employ in market research and the social studies. In qualitative market research
quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques.The objective of quantitative research is
Burgeon business research team specializes in providing innovative, cost effective and high quality tailored market intelligence to help our customers to better understand their markets so they lead
In case of Face to face research the interviewer physically travels to the respondent’s location to conduct a personal interview. In this survey a standardized script is followed without deviation, just like a mail or telephone survey.
Burgeon employs a large team of online survey research and Database technologists to build complex and customized surveys for global clients. They also possess expertise in various programming languages including Java, ASP (VB script, and Java script).
Burgeon extensive data collection capability is typically used for large-scale quantitative studies. Extremely global, we handle major studies for market research agencies by phone or on the Web. The Burgeon research operates 24/7 to conduct research worldwide.
CATI is used when an interviewer is carrying out telephone research - be it B2B or consumer.The interviewer is able to read from a computer screen in the same way as from a paper questionnaire, and the data is input directly on to a system which holds all responses for analysis later.
A technique where the respondent follows a questionnaire script provided on a webpage. CAWI allows for the display of images, videos, sounds and even other webpages as visual aids to ensure the respondent understands the product or service they are being asked about.
Face-to-face interviewing can offer advantages over self-completion methods such as postal and online surveys because respondents are more likely to give their undivided attention when an interviewer is present. A good interviewer will help build rapport with the respondent without, of course, in any way introducing bias by leading the respondent or “explaining” the questions in his/her own words.
Burgeon employs a large team of online based and Database technologists to build complex and customized surveys for global clients. They also possess expertise in various programming languages including Java, ASP (VB script, and Java script). We have extensive experience in embedding flash tools and their integration into survey programming platforms. We also support survey translations in several foreign languages. In addition, due to our extensive knowledge and accelerated training program, our programmers are easily trained to operate other proprietary tools.
Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated.