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Qualitative Research

Qualitative market research is an effective research tool that market research agencies employ in market research and the social studies. In qualitative market research, data is collected from a relatively small group of people or a community. Our qualitative market research solutions are designed to meet the specific needs of our valued clients. With the team of highly trained professionals and state-of-the-art technologies, SR Market Research offers highly authentic and customized market research services. Our Qualitative marketing research solutions include: Depth Interviews: Our well trained interviewers conduct one-on-one interviews to collect in-depth details of personal opinions, beliefs, and values. Focus Groups Interactions: We conduct interactive group discussions. Our qualified moderators encourage the free flow of ideas so that we can collect fair and unbiased opinions. Projective Techniques: Burgeon Market Research



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projective research solutions so that our clients get real picture of a particular group or a community. Projective techniques facilitate impromptu reactions that reflect real motivations, beliefs and attitudes of a particular community.